The outdoor advertising industry has experienced substantial growth in recent years while more traditional media have struggled with declining market share. In today’s ever changing world of technological advances, advertisers are searching for ways to get their message out to consumers who are turning to satellite radio, iPods, TiVo/DVR and the Internet.
While the fragmentation of most media continues at ever increasing rates, outdoor advertising remains the viable mass media option. The average American spends about fifteen hours each week in a car and travels approximately 300 miles during that time on the road and less time with traditional media, it is no wonder that advertisers are turning to outdoor as an efficient, cost effective medium for delivering their message.
Advertisers are turning to outdoor as an efficient, cost effective medium for delivering their message
High Reach & Frequency
Excellent for Brand Building
Reaches Younger, Affluent Customers
High Impact Delivery
Low Cost per Thousand
OAAA – OUTDOOR ADVERTISING ASSOCIATION OF AMERICA
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