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Avoid Ad Avoidance

Marketers are putting more money into media where the ads are harder to avoid

Advertising Age January 11, 2016

The Shift to Outdoor Advertising

The outdoor advertising industry has experienced substantial growth in recent years while more traditional media have struggled with declining market share. In today’s ever changing world of technological advances, advertisers are searching for ways to get their message out to consumers who are turning to satellite radio, iPods, TiVo/DVR and the Internet.

While the fragmentation of most media continues at ever increasing rates, outdoor advertising remains the viable mass media option. The average American spends about fifteen hours each week in a car and travels approximately 300 miles during that time on the road and less time with traditional media, it is no wonder that advertisers are turning to outdoor as an efficient, cost effective medium for delivering their message.

Advertisers are turning to outdoor as an efficient, cost effective medium for delivering their message

High Reach & Frequency

Excellent for Brand Building

Reaches Younger, Affluent Customers

High Impact Delivery

Continuous Exposure

Low Cost per Thousand

OAAA – OUTDOOR ADVERTISING ASSOCIATION OF AMERICA

Get a taste of the effectiveness and creativity of outdoor advertising.

View Amplification PDF View Social Ecosystem PDF View Creativity PDF

ARBITRON STUDIES

Five Significant findings in Arbitron’s National In-Car Study

DOWNLOAD PDF

Americans spend nearly 20 hours in their cars per week and travel more than 200 miles.

Those who travel more than 150 miles per week are more likely to live in high income households.

Travelers take note of billboard advertising.

Billboard Advertising is one of the last messages a consumer receives before making a buy decision.

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PARK OUTDOOR ADVERTISING

Binghamton

Binghamton@parkoutdoor.com

113 Clinton St

Binghamton, New York 13905

tel: 607 722-3451

Finger Lakes

FingerLakes@parkoutdoor.com

2516 Corning Rd

Elmira, New York 14903

tel: 607 796-0333

Utica

Utica@parkoutdoor.com

2429 Chenango Road

Utica, New York 13502

tel: 315 724-6138

Syracuse

Syracuse@parkoutdoor.com

700 Hartwell Ave

East Syracuse, New York 13057

tel: 315 463-2099

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